About us
ProfitLens is an extension of codified knowledge from over twenty years of consulting, focused exclusively on pricing.
We started ProfitLens because pricing is one of the fastest ways to improve results in a B2B company — and also one of the most expensive things to buy in the traditional way. By building our own tooling for the repetitive parts, we can spend the time where it makes a difference.
ProfitLens is an extension of codified knowledge from over twenty years of consulting, mainly within growth, pricing and commercial performance for industrial, technology and private equity clients. Pricing projects have their own front door because they have their own method, tooling and delivery model.
How we think
Traceability over certainty
Every figure should be traceable to its source. Assumptions are written out, not written away.
Fewer slides, more decisions
The deliverable is a basis you can decide on, not a report to archive.
Defined and predictable
Scope, deliverables and price are set before we begin.
The team
Oscar Hermansson
Founding Partner
LinkedInOscar has worked in management consulting and corporate governance since 2004, focusing on growth strategies, performance improvement and deal support. During his career with Bain & Company and listed private equity firm Ratos, he has advised a large number of companies across numerous consulting projects, from midsize organisations to members of the global top 10, and has served as a board member of several private and larger private equity-owned companies. He holds an M.Sc. in Finance from the Stockholm School of Economics.
The idea for ProfitLens grew out of many years of pricing projects — first at Bain & Company and later in his own consulting practice through Oneforce Consulting. The method was proven and the results strong, but the price put this kind of analysis out of reach for most companies. ProfitLens is the answer to that problem: the same method and the same codified experience, with what costs the most — data collection, analysis and interviews — automated, at a fraction of the price.
Rebecka Hermansson
Partner
LinkedInRebecka has worked with investments, transactions and advisory for more than twenty years. She has been a partner at a Nordic investment firm, led investment activities within an investment bank, and led the transaction business of one of Sweden's largest real estate companies. She has completed a large number of deals and investment decisions in the billion-krona range, and works closely with questions of valuation, profitability and capital discipline. She holds an M.Sc. in Economics and Business from the Stockholm School of Economics.